Print PageMaking The Most Of Trade Media Opportunities
The produce industry has a number of excellent trade publications, which are read by retailers and industry members alike. Through these magazines and newspapers, the NMB has the opportunity to promote our messages via advertising and trade publicity. When we pay for the space and have total control over the message, this is advertising. When we encourage editors and writers to give more space to mango coverage in their stories, that is publicity.
Here at the NMB, we are fostering our relationships with members of the trade media by providing them with information and resources, and being available to answer questions and provide quotes.
Some coverage for mangos is planned well in advance. One example of this is a "special section", which might include several pages of mango coverage. We support the publication by suggesting story ideas and helping them to pull together all the information they need to complete the section.
Very often, we can secure additional coverage for mangos at other times, when stories are not already on the calendar. We do this by sending out press releases, suggesting story ideas, and staying in touch with the editors and writers.
Either way, we are happy to have the coverage, which helps keep mangos top of mind with retailers. This program has proven to be an efficient and cost-effective way to keep the communication flowing between the NMB and the retail community.
2008 Results Tracker
This is a recap of the trade media coverage secured for mangos throughout 2008. Results include magazines, newspapers, television, radio and online.
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Fresh Americas - Spring 2007
Some Like it Mango!
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Produce Business - April 2007
Increasing Mango Penetration One Hoiliday at a Time
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Produce News - March 2007
Mexican Mangos
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Produce Business - February 2007
Targeting the Mango Consumer
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Produce Business - March 2007
Salsa - The Amazing Versatile Condiment
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