Print PageRetailers - Our Conduit to Mango Consumers
Here in the U.S., retailers are hungry for information about mangos. They are asking for guidance on merchandising, crop forecasting and help with promotions, among other things. When retailers position mangos in the best possible way, the mango industry will benefit.
Working with retailers, especially in the produce industry, can be very challenging. Many are understaffed as a result of tight budgets and mergers. They don't have time for long meetings and they won't pore over detailed information. Our presentations must be focused and brief with an emphasis on action steps they can take to improve their mango business.
Our Retail Marketing Agency, Viva Marketing Strategies, carries out the Retail Marketing programs at the direction of the NMB Director of Marketing and the Marketing Committee. The agency team includes four regional field merchandisers, led by the Merchandising Manager and the President/Owner of the agency who ensures that the team is working effectively to get our message out to retailers.
How Do NMB Retail Promotions Work?
The National Mango Board retail marketing and promotions program is designed to educate retailers across the country and encourage them to promote mangos year round on behalf of the mango industry. Find out how we communicate with these retailers and what types of promotional activities we fund to help drive mango awareness and consumption.
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2008 Retail Promotions Update
The National Mango Board funds retail promotions year round with retailers all across the country on behalf of the mango industry. Check out this report which lists many of the retailers we’re working with and what types of promotions we do with them.
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