Mission and Vision

Mission
The mission of the National Mango Board is to increase the consumption of mangos in the U.S. by uniting the industry and strengthening the mango market.
The customer: Growers, retailers and ultimately the consumer.
Core Values
- We operate in total transparency for the good of the mango industry
- We are all inclusive of the mango industry and sensitive on issues affecting the stakeholders
- We understand the industry through research and education
- We put the mango industry's interest over self interest
- We openly communicate within the mango industry
- We conduct business with integrity and respect
- We act as a united industry dedicated to mango industry objectives
Vision
Double U.S. per capita consumption of mangos by 2012. Consumers will regard eating mangos as a rewarding experience.
